Thursday, 7 August 2014
About the Blogger
"Earnings" tab
The Earnings tab in Blogger makes it easy to enable AdSense ads on your
blog. Once your account has been approved, you can go to the earnings tab to go
to your AdSense dashboard.
AdSense Report
Once you start generating AdSense impressions,
you'll begin earning money when people click on ads that appear on your blog.
To see earnings information, go to your Earnings tab and click on the
"View Dashboard" link.
All time
If you're an existing AdSense user, you'll notice that
Blogger created a new channel (with the URL of your blog) in your account. If
you have had AdSense ads on your blog before using Blogger’s AdSense
integration to insert ads into your blog, note that All time will retrieve data
only from the time you connected Blogger to your AdSense account.
This does not affect your overall AdSense reporting,
available directly from AdSense.
Terminology
The AdSense report visible from the Earnings tab contains
basic information about how many ads have run on your blog, how many clicks
were generated, and how much revenue you've earned. Each term in the report is
defined below:
Page views:
A page view is
generated every time a user views a page displaying Google ads. We'll count one
page view regardless of the number of ads displayed on that page. For example,
if you have a page displaying three ad units and it's viewed twice, you'll
generate two page views and six ad unit impressions.
Clicks:
The number of times the ads were clicked on in the given
reporting period.
Page CTR (Click-through rate): The number of ad clicks
divided by the number of page views.
CPC (Cost per click): The average amount paid by the
advertisers for each ad click.
Page RPM (Revenue per mille): This is revenue per 1,000
page views. RPM = (Page views x CTR x CPC) / 1,000
Learn more about Adsense for your blog in the Adsense Help Center.